Hólmavík is a vibrant, pleasant town of 400 people situated in Steingrímsfjörður fjord in Strandir alongside Route 61, just 270 km from Reykjavík. Habitants in the countryside surrounding Hólmavík live mostly on sheep farming, while economic activity in town revolves around the fisheries and services.

It is often said that the people of Strandir are vibrant and well connected with nature, words that indeed are true. It´s often said that people of Strandir know a bit more about witchcraft and sorcery than others, and to underscore that claim The Museum of Sorcery & Witchcraft, which takes one on a magical tour into the mystical world of the supernatural, is to be found in Hólmavík village.
The history of the witch-hunting in 17th century Iceland is presented at the exhibition as well as various aspects of magic from younger sources. Website: www.vestfirdir.is/galdrasyning.

Hólmavík has much to offer to visitors: natural beauty, peace and quiet, enjoyable walking trails, diverse cultural activities, a new swimming pool, beautiful handicrafts, a golf course, a good restaurant and bar, exciting Witchcraft & sorcery exhibition previously mentioned and an Information Centre. The main service centre for the whole Strandir region is in Hólmavík including a health clinic, banks, shops, garage, guesthouses etc.

Hólmavík is a paradise for families and nature lovers, located by the sea under beautiful buttes named Kálfanesborgir. These buttes, which lovingly protect the town, are popular among hikers, in particular because of the beautiful views of the surrounding area from their peaks.