Selfoss is the centre of communications and services in South Iceland. With a population of over four thousand, and only 50km from Iceland's biggest market area, Selfoss has much to offer. It is far enough away from the stresses and strains of city life, yet so close that travelling to the city to work or to use services is not a problem. The town is growing fast; the local population has been rising much faster than the national average.

The business life in Selfoss is known for its stability, and many employers have chosen Selfoss for this reason. In the past ten years, there has been a constant rise in the number of businesses and service companies in Selfoss.

Selfoss is the communications centre of the South. In addition to the Ring Road, Iceland's main highway, that runs through the town, roads lead from Selfoss in all directions.

Selfoss is an ideal touring centre for visitors in the South, as many of the attractions of South Iceland are in easy reach of the town.